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Photo creation by RRY Publicaitons LLC, Andrew Huth and The Flickr Commons
Photo creation by RRY Publicaitons LLC, Andrew Huth and The Flickr Commons

In Defense of Sales and Sales People

The reports of the death of the device salesperson have been greatly exaggerated. What is the role of the great medical salesperson? The granddaddy of them all reminds us. Read it here.

V Brothers Do It Again—For $375 Million

Image created by RRY Publications, LLC / Sources: SBI, V Bros and Stryker
Image created by RRY Publications, LLC / Sources: SBI, V Bros and Stryker

While the orthopedic world focuses on the big deals of scale, the Viscogliosi Brothers and Stryker Corporation strike a deal focused on clinical innovation. Stryker is buying Small Bone Innovations and the STAR Ankle for $375 million. After lots of roadblocks, the V Brothers do it again. Tony Viscogliosi tells us how it was done.