Zimmer Biomet: Persona Partial Knee System Launch
Elizabeth Hofheinz, M.P.H., M.Ed. • Thu, September 21st, 2017
Zimmer Biomet Holdings, Inc. has launched the Persona Partial Knee System, the latest addition to its portfolio of personalized and anatomically designed knee implant systems.
“The global introduction of the Persona Partial Knee System is the combined Company’s first major product launch and fills a significant gap in our knee portfolio,” said Daniel Florin, Interim Chief Executive Officer, Senior Vice President and Chief Financial Officer, in the September 11, 2017 news release.
“The partial knee market continues to expand as patients demand alternatives to traditional knee replacement. The addition of the fixed-bearing Persona Partial Knee System complements the Company’s mobile-bearing Oxford Partial Knee, further strengthening our leadership position in this growing market.”
As the company wrote in its news release, “The Persona Partial Knee System represents the next era in personalization, equipping surgeons with a comprehensive system of implants and instruments that are designed to offer an uncompromising fit and efficiency in the operating room.”
“The development team leveraged global experts in partial knee replacement and utilized the ZiBRA Anatomical Modeling System to analyze thousands of bones, both male and female, representing a diverse global population.”
"The new Persona Partial Knee System has made me a better partial knee surgeon,” said Craig Della Valle, M.D., a developing surgeon from Rush University Medical Center in Chicago, Illinois. “Its combination of compartment-specific implants that fit better to ergonomic instruments has made me both more accurate and efficient. The system is definitely a move forward in the right direction."
“The introduction of the Persona Partial Knee System comes at a significant time as we continue to see an increase in the demand for knee replacements,” said Dan Williamson, Zimmer Biomet’s Group President, Joint Reconstruction. “This innovative technology furthers our commitment to restore mobility, alleviate pain and improve the quality of life for patients around the world.”
Todd Davis, company Vice President and General Manager of Global Knee Business told OTW, “The design intent of the tibia implant was to provide a more anatomic fit for improved coverage. The ‘aha’ moment was during our first lab when the tibias fit perfectly. In every subsequent lab the tibia fit was spot on. We knew we had a game changer for fixed-bearing partial knees.”
“During the design phase we carefully evaluated every step of the procedure to improve the overall efficiency. Through numerous design iterations and inputs from our surgeons, we were able to create an instrument platform that makes it easier for the surgeon during each step of the procedure.”