The History of Dr. Indie Ortho and Their Indie Dealer/Rep
For much of the past half-century, orthopedic surgery in the United States operated within a largely independent practice model. Surgeons owned their practices, selected implants and technologies based on clinical preference, and worked closely with independent distributor representatives who provided technical support and continuity in the operating room. The model emphasized autonomy, personal reputation, and entrepreneurial decision-making.
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