Navigate the Complex Landscape of Orthopedic Business with Confidence
The orthopedic industry is more than groundbreaking surgical techniques and innovative devices—it’s a sophisticated ecosystem where clinical expertise intersects with business acumen, regulatory strategy, and market dynamics. Whether you’re a practicing surgeon seeking to expand your influence, an industry professional driving growth, or an entrepreneur ready to make your mark, mastering the business of orthopedics is essential for long-term success.
The Business of Orthopedics at OTW is our exclusive premium content collection featuring comprehensive presentations and masterclasses that decode the strategic side of the industry. Our curated library covers essential topics including navigating hospital approval processes, developing your pathway to Key Opinion Leader status, understanding venture capital and investment opportunities, and building or leading high-performing sales organizations. This premium content is continuously expanding with new presentations and insights, available exclusively to our premium members who are serious about advancing their business expertise in orthopedics.
The Business of Orthopedics
Investing in Orthopedic Startups
Former surgeon Nick Pachuda and entrepreneur Kevin Rocco reveal how investors consistently make costly mistakes when evaluating medtech startups—from overvaluing clinical experience to ignoring market dynamics. Discover the 13-point due diligence checklist venture capitalists use, why fund participation eliminates the conflict-of-interest problems that plague individual investors, and how to properly evaluate opportunities in hospital value analysis committees.
Becoming a Physician KOL
In this episode, Dr. Paul Slosar reveals how the KOL landscape evolved from the “Wild West” consulting free-for-all of the 2000s to today’s highly regulated ecosystem—and why 95% of surgeons pursuing these relationships are approaching it completely wrong. Discover the real difference between being a high-volume surgeon and becoming a true industry influencer, plus the contract terms and liability protections that separate smart consultants from those who get burned.
Navigating Value Analysis Committees
Mark Copeland explains how medical device approvals evolved from a 2-week doctor handshake to an 18-month committee gauntlet—and reveals why most companies are pitching to the wrong people entirely. Discover who really holds the keys to product approvals in today’s consolidated healthcare landscape, the business case framework that actually gets devices approved, and how to navigate the modern decision-making hierarchy.
Best Practices with Orthopedic Distributors
Chance Leonard reveals how independent distribution evolved from a simple model to a sophisticated partnership requiring strategic alignment—and why most companies still recruit distributors like it’s 1995. Discover the criteria separating high-performing distribution partners from commission-chasers, and learn the “make their phone ring” methodology that scaled a company 4-5x in a commoditized market.
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