Why Choose OTW for Your Orthopedic Marketing?
The Challenge: Your breakthrough innovation deserves breakthrough visibility. But in a crowded medical device landscape, even the most revolutionary products can get lost in the noise. Standard press releases disappear into digital voids. Trade publications bury your news on page 47. Your target surgeons never see what could change their practice.
The Solution: Orthopedics This Week has been the industry’s most trusted voice for over 20 years. When orthopedic surgeons and industry leaders want credible news, clinical insights, and innovation updates, they turn to OTW. We don’t just publish your news—we position it where it matters most.
We’re launching new PR packages with special launch pricing for a limited time.
Lock in your launch special pricing today!
Choose Your Strategy
OTW PR BOOST – $299/per release
What’s included:
- Broad reach across our engaged audience ecosystem
- Placement on OTW’s Breaking News homepage section
- Cross-platform amplification via LinkedIn, X, and Facebook (over 22k followers)
- Included in the OTW newsletter
Perfect for: Product launches, milestone announcements, clinical study results, executive appointments
Why it works: Sometimes you need guaranteed placement for that one critical announcement. Maybe it’s FDA clearance, a breakthrough clinical study, or a game-changing partnership. OTW PR Boost ensures your most important news gets the visibility it deserves on the platform orthopedic professionals check daily.
The difference: While other PR services hope for pickup, we guarantee homepage placement and multi-channel amplification to our engaged audience of decision-makers.
After Purchase: If you haven’t already sent your press release, please email it to hello@ryortho.com. Once your payment has been processed, our team will contact you to let you know when your post will go live on social media and in our newsletter.
OTW PR BOOST VIDEO – $799/per release
What’s included:
- Broad reach across our engaged audience ecosystem – through video!
- Written PR Placement on OTW’s Breaking News homepage section
- Cross-platform amplification on all OTW Social Media Channels (over 28k followers)
- Included in the OTW newsletter
Perfect for: Product launches, milestone announcements, clinical study results, executive appointments
Why it works: Sometimes you need guaranteed placement for that one critical announcement. Maybe it’s FDA clearance, a breakthrough clinical study, or a game-changing partnership. OTW PR Boost Video ensures your most important news gets the visibility it deserves on the platform orthopedic professionals check daily
The difference: While other PR services hope for pickup, we guarantee homepage placement and multi-channel amplification to our engaged audience of decision-makers. By doing it with video & written content, you get more engagement and exposure! Video content has been shown to drive upwards of 5x more engagement and 20x more shares than text alone, making it essential for cutting through the noise and sparking conversations across all social platforms.
After Purchase: If you haven’t already sent your press release, please email it to hello@ryortho.com. Once your payment has been processed, our team will contact you to let you know when your post will go live on social media and in our newsletter.
OTW REACH – $249/month
Lock in special launch pricing on new PR packages today!
What’s included:
- 1 PR Boost per month (12 per year)
- Breaking news homepage placement for each story
- Cross-platform amplification via LinkedIn, X, and Facebook
- Inclusion in OTW newsletter for each story
Perfect for: Growing companies, regular product updates, sustained brand building, quarterly earnings, clinical milestones
Why it works: Breakthrough brands aren’t built on single announcements—they’re built on consistent presence. OTW Reach ensures your company stays top-of-mind with monthly visibility that builds recognition over time. Surgeons begin to associate your brand with innovation and reliability.
The difference: For less than the cost of one trade show booth space per year, you maintain consistent presence on the platform surgeons trust most. Your innovations don’t get forgotten between major announcements.
After Purchase: Welcome to OTW Reach! Submit your first PR anytime by emailing us at hello@ryortho.com. We recommend planning 2-3 business days ahead for optimal scheduling.
OTW AMPLIFY – $599/month
Lock in special launch pricing on new PR packages today!
What’s included:
- Everything in OTW Reach
- 1 PR Boost per month (12 per year)
- Breaking news homepage placement for each story
- Cross-platform amplification via LinkedIn, X, and Facebook (22K+ followers)
- Inclusion in OTW newsletter for each story
- Priority submission queue
- 1 rotating display ad position on the website ($850 value)
- Quarterly metrics reports
Perfect for: Established companies, competitive markets, sustained campaign presence, brand differentiation strategies
Why it works: In competitive orthopedic segments, being seen once isn’t enough. OTW Amplify combines consistent news coverage with ongoing website advertising, ensuring your brand maintains visibility even when you’re not making headlines. Your competitors may announce sporadically—you maintain constant presence.
The difference: Your brand becomes part of the daily OTW experience. Surgeons see your innovations in breaking news AND encounter your advertising during their regular research, creating multiple touchpoints that build familiarity and trust.
After Purchase: Your OTW Amplify subscription is active! Within 48 hours, our team will schedule an onboarding call to discuss your brand guidelines, campaign objectives, and content calendar. We’ll set up your first display ad creative and establish your monthly PR submission schedule. Submit your first PR anytime by emailing us at hello@ryortho.com. We recommend planning 2-3 business days ahead for optimal scheduling.
OTW AUTHORITY – $1,499/month
Lock in special launch pricing on new PR packages today!
What’s included:
- 2 PR Boosts per month (24 per year)
- 1 rotating display ad on website per month ($850 value)
- 1 email newsletter ad per month ($695 value)
- Priority editorial consideration for featured stories
- Quarterly metrics reports
Perfect for: Market leaders, companies in rapid growth phases, category creators, thought leadership positioning
Why it works: When you need to own the conversation in your orthopedic segment, half-measures don’t work. OTW Authority provides maximum visibility across every channel we offer—double the PR power, website presence, and direct email reach to ensure your brand dominates surgeon awareness and consideration.
The difference: You don’t just participate in industry conversations—you lead them. With priority editorial consideration and comprehensive coverage, your company becomes synonymous with innovation in orthopedics.
After Purchase: Your OTW Authority subscription is active! Within 48 hours, our team will schedule an onboarding call to discuss your brand guidelines, campaign objectives, and content calendar. We’ll set up your first display ad creative and establish your monthly PR submission schedule. Submit your first PR anytime by emailing us at hello@ryortho.com. We recommend planning 2-3 business days ahead for optimal scheduling.
Why OTW Outperforms Traditional Press Release Strategies
Targeted Audience: We reach orthopedic surgeons and industry decision-makers exclusively—no wasted impressions on irrelevant audiences.
Trusted Platform: 20+ years of editorial excellence means our audience trusts what we publish. Your news carries our credibility.
Engaged Community: Our readers don’t just scroll—they implement. These are professionals actively seeking innovations to improve patient outcomes.
Measurable Results: Every package includes performance tracking so you can see exactly how your investment drives awareness and leads.
Industry Expertise: We understand orthopedics. Our content positioning helps surgeons understand why your innovation matters to their practice.
Ready to Amplify Your Reach?
Whether you need one powerful announcement or sustained market presence, OTW delivers guaranteed visibility where orthopedic professionals make their decisions.
Questions about which package fits your goals? Our team understands the orthopedic market and can recommend the strategy that maximizes your ROI.
Contact us: hello@ryortho.com | Schedule a consultation to discuss your marketing objectives and find the perfect OTW solution for your growth goals.
Because your innovation deserves an audience that can implement it.
