There’s a new kid on the block. RepResponse opened officially with the New Year to focus on a remedy for the lack of communication that often exists between medical product and service providers and their healthcare facility customers.
Dan Lieffort and his partner, both former orthopedic medical device representatives, had seen the computers plastered with post it notes listing names and contact information of major suppliers in the offices of medical facilities. It was clear to them that this was an efficiency breakdown. While the contact information of basic providers who were used daily was immediately available, those that were not used as frequently were often difficult to locate and contact.
They decided what was needed was a directory listing every product and service together with the name and contact information of the provider and make it available to medical institutions. RepResponse’s data base online now has over 14, 000 hospitals and surgery centers accessible, over 70 medical areas (specialties) available and more than 300 companies and their services listed. The specialties include everything from plastic surgery to radiology to construction services. “Our goal was to create an all encompassing platform for the healthcare facility, ” said Lieffort, who is the managing partner.
Lieffort also points out that having the ability to compare options allows the healthcare facility to reduce pricing and gain better customer service. He notes that the personnel on the supply and healthcare side are constantly fluctuating and having one place that always keeps contacts up to date could be critical.
The company is currently running two pilot programs at facilities in South Florida. Lieffort said, “From our experience thus far, once facilities know about RepResponse, they are excited to use it.”
