Charlie Gilbride, formerly vice president of U.S. product marketing for LDR Spine, is now the executive vice president of Sales & Marketing at Paradigm Spine, LLC.
“…Gilbride has more than 20 years of experience in medical device sales, marketing and reimbursement…,” wrote Paradigm Spine in its news release. “Previously, he held positions in the spine industry in both venture capital funded start-ups and mid-sized public companies. Mr. Gilbride earned his B.S. in Biology from Boston College and his M.B.A. from The Wharton School.”
Charlie Gilbride told OTW, “The experience that prepared me best for my current role is having the responsibility for the launch of the Mobi-C Cervical Disc. Mobi-C, like coflex, is an innovative spinal device with differentiated attributes that gave it the potential to replace an existing procedure as the gold standard for the patient population. We are currently putting into place for coflex all the pieces to the puzzle which are required for an innovative device with the potential to become this gold standard, such as procuring society seal of approval, payor adoption and a robust scientific foundation. Given the large market opportunity and proven patient outcomes I am confident that we will achieve the same success or greater with coflex that we did with Mobi-C.”
