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Weekly News, Analysis, and Commentary

Orthopedics This Week

CHANGING PHYSICIAN BEHAVIOR

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As your media partner we put physicians at the heart of everything we do. Together, let’s create a media program that opens physician’s minds to better health decisions

Robin Young

Publisher of Orthopedics This Week

robin@ryortho.com

COMMUNICATE who you are

Welcome to the Orthopedics This Week Stage. Your audience of 200,000 readers is waiting.

Our readers are open to companies, products and people who can make a difference.

So, Introduce yourself. It’s free.

Email us a press release about your product launches, your clinical studies, your new hires — your company brand.

Want help crafting your message?

Email Guillaume Viallaneix:

guillaume@medtechmomentum.com

Ready for Prime Time?

Send your press release to Robin

robin@ryortho.com

HERE IS YOUR AUDIENCE:

Reader Profile Graph

195,769

152,514

37,255

6,000

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Orthopedics This Week Electronic Publication
(PDF, shared an average of 3.2x per issue, 3.3 issues per month)

Online Unique Visitors

Spine Newspaper
(Mailed to 1,900 spine surgeon offices and clinics)

WHO DO YOU WANT TO INSPIRE AND MOTIVATE?

OTW List

General Orthopedic Surgeons
22,722
Orthopedic Patients
20,000*
Spine and Neuro Surgeons
7,574
Purchasing Managers
4,039
Pain Clinics
2,526
Sports Medicine Physicians
1,101
Hand Surgeon Office Based
618
Foot and Ankle Surgeons
206

*monthly visitors to OTW’s website

Direct Mail Campaign: 6,000-60,000

Email Campaign: 6,000-60,000

Rate: $0.06 per name

COLLABORATION: MEDTECH MOMENTUM

Contact:

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guillaume@medtechmomentum.com

POPULAR PROGRAMS

OTW’s advertising, promotion, brand identity and lead generation programs are based on an open collaboration with our clients to educate and motivate physicians across all OTW Media Platforms.

BASIC
50 Promotional Units / Year
407,000 Web Impressions
205,000 Email Blast Readers
$1,682 / MONTH
SILVER
638,000 Web Impressions
312,000 Email Blast Readers
6,000 Surgeons Direct
Marketing Campaign
$2,382 / MONTH
GOLD
698,000 Web Impressions
360,000 Email Blast Readers
30,000 Surgeons Direct
Marketing Campaign
$5,182 / MONTH
MARKET LEADER
800,000 Web Impressions
514,000 Email Blast Readers
60,000 Surgeons Direct
Marketing Campaign
$8,682 / MONTH

OTW Brand and Sales Lead Videos

VIRAL CONNECTING

Spreading ideas, brands and better health decisions

OTW news content plus your news plus physician commentary becomes, in our hands, a powerful, simple, relatable and, yes, contagious, platform that elevates your brand in the orthopedic community.

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